What to look out for in an online marketing agency?
Opting for the right web marketing agencies in Australia can prove crucial to the success of any business online. Needless to say, you would want to partner with an online marketing agency that treats your business like it was their own and is genuinely invested in your success. Unfortunately it can be difficult to find a web marketing company to fit such a description especially when you don’t know what to look out for.
You can start by checking out some common blunders that people can make in choosing a web marketing company and how to steer your business clear of them
Not being able to separate internet from marketing and vice-versa
It’s an easy mistake to make and often we hear about some of our clients asking say, a web programmer or a web designer for marketing advice. Some go as far as asking marketing people for technical help. Although these people can certainly give you some insight, it’s not exactly a sound business practice. Ideally you would want to opt for an internet marketing firm that would give you a good mix of expertise from both sites. One that can help you come up with an excellent marketing strategy backed by all the technical skills necessary to put everything into action.
One of the best ways to figure out whether you are with the right web marketing agencies in Australia is to see whether they do any split-testing. Beware of agencies that simply introduce changes on your website with no regards to results which may actually do more harm than good. A good web marketing agency is one that is keen to contribute to your success even before getting the ball rolling on your marketing campaigns. Of course the only way to do that is to test different versions of your marketing campaign (keywords, design, marketing messages, etc).
There’s no such thing as a “one-size fits all” online marketing solution
Beware of any web marketing agency that would tell you otherwise. The online marketing needs of every business can be distinct and you would want to opt for web marketing agencies that respect such differences and take the time to devise online marketing strategies tailored to fit the business goals of their clients may it be social media marketing, search engine optimisation, content creation, etc.
Underestimating keyword research
Don’t just approach an internet marketing firm stating how you wish to rank for certain keywords. Better yet, be careful about dealing with companies that start out by asking you what keywords that you want to rank for. Chances are these companies are simply apathetic to your needs and don’t realise that market research (which includes finding the right keywords to target) is part of their responsibility as a web marketing agency. Otherwise how can they expect their services to yield any real value to their clients?
What you don’t know can’t hurt you?
While the above cliché can easily pass as a relationship advice, it just doesn’t apply in online marketing. The world of web marketing is constantly shifting from changes in search engine algorithms to the newest breakthroughs in internet technology. You need a web marketing firm that is clearly keeping pace with these changes. Past success can mean absolutely nothing and you’ll want to partner with a web marketing company that maintains an active and ever watchful presence in the online marketing community.
So there you have it – a few things that you definitely would want to look out for when dealing with any internet marketing agency. Needless to say, you would want to have a good and reputable web marketing agency that is very much capable of taking your business to the next level and knowing just what to avoid will certainly help get you there.
Would you like to know more or are you interested in arranging a consultation with one of the finest web marketing firms in the country? Get in touch with us today here at Think Big Online. When it comes to web marketing agencies in Australia, we are keen on giving our clients every bit their money’s worth!
Samuel Junghenn is the Managing Director of Think Big Online and has over 12 years experience in Online Marketing. He is passionate about building businesses using the power of automation and the Internet along with the thrill of motor racing.