Hey its Samuel Junghenn here and I just want to share with you today some tips on how to optimise your videos for the search engines. Now I got asked a lot on how to do SEO on videos and so I thought I’d do this quick run through on how to optimise videos.
First thing you want to do is go to Google Keyword and type in a word that you think your prospects might be typing in – let’s just do “SEO video” and you want to use exact match when using the Google keyword tool. So right now we are not getting match, video marketing, so let’s switch it around to “video SEO” and that gives us 2900. Let’s try Youtube – okay so let’s take a look, 1300.
Let’s just go back to video SEO with 2900. Okay so there are more searches for video SEO than there are for Youtube SEO so, yes we have video rankings so that’s good and we got videos here that are ranking a little bit higher for Youtube SEO so you can pick either of these keywords.
Now for this example, let’s just pick Youtube SEO. So what we are going to do is we are going to click on this video and we’re going to pay attention this auto tags here – we got Youtube SEO here, actually let’s just copy the whole thing and he is using Youtube and Google which are good keywords let’s just take it and drop it in here.
We are also going to go down here and the text is something that you would want to pay attention to as well. You want to be putting text there – you want to copy there tags I’ll show you why in a moment.
Pay attention to the text – you want to mention the keywords that you want to rank for so you can see there’s Youtube SEO, video optimization, Youtube videos, Youtube channel and some related keywords and he’s got them all throughout the text there.
Next we look at the category that he’s got them into – he’s got them to education and let’s just take that as well. You should also name your video with the keywords in it as well. So this video that I’m making right now for Youtube SEO, I’m going to save it as Youtube SEO somewhere in the video file.
Now in the description of your video you always want to have your link back to your website or your money page somewhere visible within start of the description so when it’s minimized like this you see links right away.
Here we can click it and we’ll go back to your website. Also this will this will fire up your website and give it some more page rank. We can see here that this page is page rank 5 so this guy is getting some pretty good link juice from that backlink there.
Now there are just a few things I just would like to mention about the keywords – in copying the title and copying the tags and the category is going to help us to rank our video here in the related videos once it’s finished playing.
Okay so that’s it for video 1 on SEO video. Let’s take a quick recap:
first thing we want to do is go to Google Keyword tool and type in some keywords that people might be searching for and find something that’s got good traffic and use exact match.
Step two is look if there are videos actually ranking for those keywords in the search engines then you can select those keywords as the ones you want to look at… You can then select those keywords as the ones you are going to target then go down and click on other people’s videos and lightly rip off their tags.
Have a look at which category they have it in and what sort of content they have on their description tags. This will help you get ranked not only on the first pages of Google but also on the related videos.
One thing that I did forget to mention actually is with the title tags. You don’t want to light rip off other people’s title tags. You want to look at the very start and see how they are laid out. So with the title tags you want to optimize it for the keywords but you also want to make it sexy to click on.
Now this guy got Youtube SEO – 5 Step Formula to Dominate Youtube and Google which is great because it tells us what it’s all about and here it’s a keyword and it tells us the 5 steps to dominate Youtube and Google which is what we end up with if we watch the video. Last but definitely not least, we talked about putting a link there in the description giving you a nice juicy PR backlink back to your site.
In part 2 we’re going to be talking about 3 other powerful strategies to get your videos ranked in Google and also in Youtube. If this video has been helpful, click the like button below or share it. Always subscribe to our channel because we are consistently putting out good quality tips and info that can help you get a competitive advantage and drive more traffic to your website for free.
Samuel Junghenn is the Managing Director of Think Big Online and has over 12 years experience in Online Marketing. He is passionate about building businesses using the power of automation and the Internet along with the thrill of motor racing.