You’ve probably heard a little about both of the above Client Relationship Management (CRM) systems and now that the time has come for you to get serious about deciding what kind of sales and marketing system you want to buy for you and your business, it’s time to take a closer look. Both systems offer advantages and disadvantages; like all important business decisions you will need to look at what your business needs are.

Would you like some advice on which CRM system will work best in your business? Contact one of our trained CRM consultants today. They’ve worked with hundreds of businesses across dozens of industries and can put these skills at your service. Book in for our Free Marketing Automation Strategy Session today.

 

Infusionsoft

Infusionsoft is a purpose-built and designed sales and marketing system for small business. It was created specifically for intelligent and intuitive life cycle marketing. There are pricing plans for both small to medium businesses available, and for lists from 2500 up to 50000. You can also find plans for up to 5 users if you have a sales team to manage.

The start up fee for Infusionsoft gets you set up with their Kick start program and costs around $2K. Ongoing, you’re looking at anywhere from $140-380 depending on what features and functionality you want, so assume an average of around $200/user/year for your business, if this helps you work out your numbers.

 

What Does Infusionsoft Do?

Simply put, Infusionsoft makes it easy to design, execute, and automate your sales and marketing efforts. This is because all the functionalities you need are already included in one single online system. The software was built exclusively for small business, and designed with a focus on building and maintaining client relationships. Infusionsoft combines CRM, email marketing and e-commerce. The platform helps you get organized, save time and grow sales.

The system allows to create all aspects of your marketing, from email marketing campaigns to social media strategies and content marketing components. The point is to streamline your digital marketing, freeing up your time and other workplace resources.

The Campaign Builder is the sort of planning tool usually reserved for big business and it makes stepping out your sales and marketing programs very easy, even if marketing is not your forte. You will also find it fairly easy to customise your marketing materials. This has been known to add up to 10% to your sales bottom line.

Infusionsoft has enables many smaller companies to make the leap from ‘small’ to ‘medium’ sized businesses. The software has assisted these organisation in growing an online following and being able to keep customers engaged and purchasing from their brand using automated marketing campaigns. To be clear, these are not always easy to set up, but once your campaigns are running, you just need to monitor and adjust them in line with your analytics. You do not have a lot of manual marketing work to do.

 

Best Feature of Infusionsoft:

Automation is definitely one of the main reasons so many business people select Infusionsoft. The software can be completely automated and this has massive benefits for you as the business owner saving you time – and money as you are able to finesse efficiencies in other areas of your business.

If automation is the best feature, the specific tracking of client behaviour would run a very close second. You can therefore customise your marketing to suit your client. While most customers on your list know they are one of many, you can give a very tailored impression using the tags and personalisation tools offered with Infusionsoft – and this ads to the customer’s trust in you and of course, the likelihood that they will spend money with your business over another product or service offering.

Infusionsoft also offers a social networking component, which is something many other CRMs choose to overlook. Utilising social media not only grows your list, but it enables you to target your potential clients far more specifically than ever before. You can, literally, create campaigns to cherry-pick the exact clients you with whom you wish to do business.

 

Infusionsoft’s Support for You:

  • The company is involved in client and customer interactions
  • Customer support is responds quickly and effectively
  • Training program is detailed and you will set up your campaigns as you go – so you hit the ground running.
  • They encourage API and developer support

 

There are no free demos for trialling Infusionsoft but you can tailor a package with all the functionalities and requirements for your business. In addition, your Personal Infusionsoft Consultant will give you a regular analysis that will help you augment your campaigns and programs in order to maximise the return on your marketing investment.

Want to know more about Infusionsoft? Our trained CRM consultants use this system every day so just call them and ask. Book in for our Free Marketing Automation Strategy Session today.

 

GoldMine

GoldMine is a CRM tool that offers sales and marketing functionalities. It allows you to field client inquiries rapidly and efficiently. The ongoing costs for GoldMine are higher than those for Infusionsoft – $695 per user per year. That said, the startup costs are slightly lower from $1695 – although they can be as high as $3K depending on the number of users for whom you purchase the platform.

 

What Does GoldMine do?

GoldMine is designed as a CRM tool. It includes marketing and sales features and can be installed on premises, or accessed online. It can also be used on mobile devices. It allows you or your team to take care of customer inquiries quickly and begin to establish a relationship with prospects.

The software can also track leads and assess which of these leads are most likely to convert into clients. It is an excellent tool for making the most of your sales force, and ensuring correct procedures are followed.

It is designed for small and large companies who wish to standardise their systems and processes – especially regarding CRM, sales, and marketing processes. When an inquiry comes in, your team (or you yourself) can access the relevant information to provide answers quickly and easily.

 

Best Feature of GoldMine:

That would be the Knowledge Base feature (KB). This allows your team to answer client queries quickly and effectively. Member of your team can access correct information instantly. They can then pass this information on to your clients with little to no delay. The results is greater customer satisfaction, enhanced customer engagement, and an enhanced client relationship.

The next best feature is likely the Lead Analysis tool. The software analyses your leads and determines the best campaigns for each; ’group’ of leads. This will of course, also show you which of your campaigns are the most effective and which need to be scaled back or dropped entirely – and it’s always a big money saver to know what isn’t working.

Other selling points include the ability to link your GoldMine to your Outlook, and you can also to customise your dashboard to your needs. This is useful for optimising messaging and productivity. It provides options to handle customer service requirements as well. You can use your GoldMine dashboard on your mobile device as well and for business owners on the go – as most are these days – this can ensure you never miss anything important.

Another impressive feature of GoldMine is that it works with Google Maps to help your team locate customers easily. This is in addition to the KB which is a huge boon for sales and service teams.

 

GoldMine’s Support for You:

Apart from being able to access the GoldMine KB or knowledgebase which is a useful timesaving feature, GoldMine do offer effective customer support and training programs. They do not however have the same level of creative third party user information you can find with Infusionsoft. Being able to tap into how other businesses are using the same platform as you are can be very helpful and GoldMine does not offer this to the same degree as Infusionsoft, although they do have an online Community you can access. That said, you can access their support staff out of hours via email and phone, although response times are not always as fast as you would like.

 

Special Features:

While both products offer a range of special features, you should be aware that they do not offer them to the same level. For example, while you can automate some of your marketing processes using either GoldMine or Infusionsoft, there is a great deal more manual work required to keep a campaign going with GoldMine than if you were to use Infusionsoft.

Infusionsoft offers the following functionalities as standard:

  • Contact Management
  • Customer Service
  • Marketing Automation
  • Sales Automation
  • Campaign Design and Management
  • Campaign Performance Reports
  • Email Marketing
  • Email Triggers
  • Lead Management
  • Lead Tracking
  • Marketing Automation
  • Sales and CRM Integration
  • Social Media Campaign Design and Execution
  • Web Analytics

 

GoldMine offers the following inclusions in their software as well:

  • Customer Service
  • Dashboards
  • Email Marketing
  • Marketing Automation
  • Sales Automation

 

Pricing and Running Costs (also known as Ongoing Fees)?

First things first, let’s call a spade a spade; a new piece of software for your business is – and should be seen as – an investment. Like all good investments, you should plan for, and expect, a positive return over time. Thinking about your CRM system in this way can help you make the right choice regarding which platform will give you the most bang for your buck now – and into the future. So let’s get down to it:

 

Which One is Best?

The real question of course is which one is best for you. That depends on what you need for your business. If you have a sales team and are looking to create efficiencies and streamline some processes here – and you want to get on top of your sales and marketing campaigns, you may find GoldMine does all you need. There is however, the expense to consider. It is also not as flexible as Infusionsoft, nor is it as easy to automate. The Time versus Money equation is important to most business owners – and in this case Infusionsoft does deliver better on both counts.

 

If you’d like to know more about GoldMine and the other CRM systems available out there, contact one of our trained CRM consultants now for your free Marketing Automation Strategy Session.

If you’re not sure just what you need in your business right now, contact one of our trained CRM consultants. They’ll take the time to sit down with you and talk through what your business requirements are – and precisely what you need from yours new system.

 

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About Ben Pearce

With over 6 years experience in Search Engine Optimisation, Ben knows how to build and manage SEO strategies for any business looking to dominate their industry.