Welcome to the January edition of the Think Big Online Newsletter, this month’s edition has got a few LATE Christmas gifts for our valued readers so make sure you take the time to read it in full.
It’s been another great month here at Think Big Online and we’re pleased to be seeing such great results within our client base. January is traditionally a month for reflecting, reviewing and strategizing for the year and many of our clients have big plans for the next 12 months.
On a personal note, I hope that all of you had a great Christmas and a Happy New Year!
PART #2: Industry News
This month I am going to take a little different view to how I do the industry news, obviously there have been various updates over the last month by Google and Facebook but instead of focusing on those I want to paint the bigger picture for you.
So this month’s industry news is going to focus on the bigger news stories that will impact the way you do business in 2013.
Social Media Starts To Show Positive ROI
It’s been a tough year for social networks as they struggle to show big brands how they can achieve positive return on investment from campaigns run via platforms like Facebook, Twitter and Pinterest.
In this last few months though tides have started to turn with multiple good news story reports hitting mainstream media about the positive ROI businesses are experiencing from social media.
One of the most important parts of those stories is that the success has been initially achieved via small businesses. Multiple reports have been published about the success that small businesses are seeing from engaging in social media.
This was particularly the case during the pre-Christmas rush with many Facebook based storefronts seeing significant increases in their sales transactions during that period.
This is a good sign for 2013 and shows that social media will be a strong force in 2013.
Mobile Marketing Continues To Grow
Mobile marketing has continued to grow as a major source or traffic to websites and ecommerce transactions for online businesses. This will only continue into 2013 as major internet players continue to focus on a “mobile first” strategy.
Google and Facebook are the most visible in this market, both adopting strategies which put building mobile compliant websites and apps prior to building PC compliant apps and websites.
This focus will start to roll across the web and users will soon expect to see the exact same strategies adopted by businesses. 2013 will be a strong year for mobile marketing and businesses that embrace it.
PART #3: How To Think Iconic
Your brand represents everything that defines who you are, and what you do.So what does your brand stand for?
The upcoming Entrepreneur Brand Accelerator is definitive in helping you answer these important questions.
Iconic brands ride at the forefront of the most influential trends that effect us all.
In the 1800’s, Carnegie Steel, Standard Oil, General Electric, Ford and JP Morgan were the big brands of their day, a result of the converging trends that made up the Industrial Revolution.
Today, a very different set of trends are powering the new wave of iconic businesses like Facebook, Google, Apple and Virgin.
What trends are powering your business or idea? What waves are you riding?
Most importantly, how can you communicate that better to the world?
2. Be remarkable.
Iconic brands get talked about in your social world because they’re interesting to everyone, not just their customers. While the next Apple product may spark global gossip, there’s no reason why you can’t be up to something unique and remarkable too.
Very few people realised what Steve Jobs was creating when he started out. It was his attention to detail and remarkable dedication to his vision before his big break that made Apple the icon that it is today.
Could there be anything better than your product or service being at the centre of remarkable conversations?
3. Be part of something beyond just making money.
If you have a vision for your life that’s bigger than financial gain, the resources you require to manifest that vision show up faster. Why? Because the people with the resources and guidance you require are excited by the idea of making a difference, not just making money.
What core values drive you forward? What is it about your product, service or idea that resonates with others beyond the ability to make money?
That’s what will define your brand, set you apart and inspire others to get involved.
4. Deliver a consistent and irresistible brand experience.
Your ‘brand’ dictates what you’re known for.
It’s essential that it consistently reflects excellence in what you do and how you do it.
The Key Person of Influence brand is known for helping people expand their brands and commercialise their value while doing what they love. This has become the client experience we are best known for.
What does the experience you offer your clients say about your business? Does it position you in your industry the way you want it to?
If you have a business or idea that inspires you to give it everything you’ve got, join us for this years Entrepreneur Brand Accelerator.