Mobile devices have become a necessity in our everyday life today. For this reason, having a mobile-friendly website for targeting mobile users is a must strategy for every company. Mobile-friendly (mobile responsive) sites are websites that are designed to adjust and display properly on any resolution especially in smaller screens like smartphones and tablets.
You may also like: How Will Google’s Mobile-Friendly Search Update Affect You?
Here are 5 reasons why it’s important to make your website mobile-friendly:
1. More and more people are using mobile phones.
As of August 2017, there are more mobile Internet users than desktop Internet users. Mobile internet shows promising projections for the next future, as global mobile data traffic is expected to increase nearly a sevenfold between 2016 and 2021. As of October 2017, mobile devices accounted for 50.87% of web page views worldwide.1
2. Improves search visibility.
Since April 2015, Google has given priority to mobile-friendly websites and the “Mobilegeddon” has been created to describe mobile search results and the decrease in ranking for non-responsive websites. Mobile responsive websites are proven to get higher Google Page Rank. Read more information On April 21, 2015, Google Dropped Another Bomb.
3. Having a mobile-friendly website improves the user experience.
You will never know when or where your target visitor will arrive on your site, so it is important that your website is ready to work on any device they may be. If your website takes too long to download or is not easy to use on a mobile device, visitors may move along to a competitor with an easier to navigate website.
4. Improved brand identity
It’s being said that going mobile is the next best step for building your brand and your corporate identity online. Most companies that practice responsive web design often gets better traffic due to strong brand identity. Not only visitors can easily recognize the brand when using their mobile devices, but it provides them easy access and familiarity with your business.
5. It improves lead generation.
In 2016, the e-commerce revenue that comes from mobile was $170 billion and it is projected to increase up to $694 billion by 20192. This year, 82% of people use their smartphones to research purchases they are about to make in a store.
It is necessary to make sure that all of your visitors have a positive experience, regardless of what kind of device they’re using to view your website. Eventually, the better experience you can provide to your mobile visitors, the better the chance they will convert into sales.