Being on social media is a powerful way to showcase your business’ branding, values, personality, and uniqueness online.
In fact, it is a no-brainer for a businessman to not know that having a social media profile is no longer an option for businesses these days. It has become significant and essential to connect with their loyal and potential customers.
Having said that, we have noticed that the most common and biggest challenge for business owners and other aspiring online personalities is to know which company or person to believe when they seek bits of advice on Social Media’s best practices.
In this article, we are going to help you clear out the confusions because we are going to talk about the Most Common Social Media Best Practices That Are Actually Myths.
You Always Need To Sound Professional
Social Media is a place where brands can showcase their brand personality. Too many businesses stay very serious on Social Media which results in their audiences’ boredom.
People get that it is your Facebook Business Page but sometimes it is okay to loosen up a bit and have hilarious memes, original stories, experiences about your product, quotes, and more that surely your audiences can relate to.
Always stay natural and conversational!
You Need To Be on Every Social Media Channel
You need to know which social media channel will your business stand out. Each business niche has the right social media channel where your target audience is actively engaging.
Bonus Tip: If you are not sure about your which social media channel are your audience into. You can always practically and wisely start on Facebook and go broader once you were able to learn more about them.
Posting High-Quality Content is Enough
Consistently posting on Social Media channels is truly one of the best practices but posting high-quality contents without supporting your Facebook page with paid Facebook Adverts is not one of the best practices.
Facebook’s algorithm is consistently updating which means your organic reach and post rank will always be affected. And, in order to make sure that you are reaching as many potential customers as you can you need to have Facebook Advertising campaigns consistently running.
Never Automate Your Social Media Profiles
This is partially correct and partially not.
You should not blindly and lazily automate everything on Social Media because it will affect your brand’s personality. What you can wisely do here is to automate what can save your time and energy through reliable automation tools like HootSuite, Sprout Social, and more.
In fact, you can get more insights from these kinds of software and you will be able to learn more about your target audiences behavior from this.
Bonus Tip: There are also a current emerging automation trends for your Facebook Page Messenger that can be integrated into your website which are popularly known as chatbots. The one that we highly recommend on this one is ManyChats.
Tricia Nichole Canlas is a Certified Digital Marketer who specialises in Social Media Marketing. She is also Google Adwords, Twitter Flight School, and Facebook Blueprint Certified. When she's not hustling enthusiastically with content plans and deadlines, she loves to keep up to date with the latest social media trends.