Image of web marketing agency in Australia by Think Big Online

Investing on an Internet advertising agency

Are you thinking of hiring a web marketing agency in Australia? If so then congratulations are in order – it must be an exhilarating time for your business! Perhaps you’ve tackled marketing yourself but nothing beats having a professional internet advertising agency behind it all. Such an investment would enable you to concentrate on the business side of things while fully appreciating the results of your online marketing campaigns.

Unfortunately, the scenario described above isn’t always the case. Hiring the wrong online marketing company can get your business in a lot of trouble and undermine your efforts towards effective marketing.  Hence, when it comes to choosing a digital marketing firm, one should exercise great caution.

A couple of things that you need to consider when dealing with a web marketing agency in Australia

Finances

Just as it is when hiring additional staff for your business, you’ll need to consider the state of your business finances. How much can you afford to spend on a web marketing agency? You can get more value from your money by delegating all relevant tasks to your web marketing firm. For instance, you might be paying someone to do newsletters, blogs or social media but these are things that a web marketing firm can do for you.

What do you actually need out of a web marketing agency?

A web marketing agency in Australia can offer a wide range of services many of which may not apply to you. Hence you would want to be able to discuss the results that you wish to achieve with your web marketing firm. Don’t venture forth with anything vague. Bottom line is that you shouldn’t be paying for anything that you don’t need. If you must save a bit of money then do it in certain areas that you’re confident that you’d be able to handle yourself.

What are they capable of?

While your chosen web marketing firm may not necessarily fill the top spot for “web marketing agency” on Google (it’s a fiercely competitive search term – of that you can be sure), your chosen firm must at least prove that they’re capable of actually helping you. This is where portfolios and case studies come in and even then you’d want to verify everything by asking questions like:

  • How much time did it take?
  • How much did it cost?
  • Are they an existing client?

You’d be dealing with a marketing agency so expect them to be very good at selling things. Hence you would need to spend a fair amount of time and effort scrutinising any information given to you.

What tools do they have?

It’s a good question and one that your web marketing agency must have a good answer for. Effective marketing after all is more about using the right tools and resources. Any capable web marketing agency is expected to make good use of them and if they can’t even give you a straight answer on what tools are they using, you’d best take your business somewhere else.

Guarantees

No reputable web marketing agency could ever guarantee getting you a top spot on Google simply because they can’t guarantee this. Web marketing is an ever changing landscape and not even the top web marketing experts in the business can accurately predict whatever direction Google is headed. Of course, that doesn’t give your web marketing agency a good reason to be vague.

In business, results are everything and web marketing services are a sizable investment for most businesses. Hence your web marketing firm ought to be able to tell you how they intend to measure their performance. What exactly can they do for you? This is an area where you’d want to be as objective as possible.

So there you have it – a few things that one ought to keep in mind when deciding on a web marketing firm. Yes, it can be quite a hassle but nevertheless important otherwise you might very well end up creating more problems instead of solving them. Looking to get started? Get in touch with Think Big Online today and arrange a consultation with an experienced and highly capable web marketing agency in Australia!

 

About Samuel Junghenn

Samuel Junghenn is the Managing Director of Think Big Online and has over 12 years experience in Online Marketing. He is passionate about building businesses using the power of automation and the Internet along with the thrill of motor racing.