SEO what not to do – SEO or search engine optimisation is all about high search engine rankings and high rankings is ultimately about better traffic. We all know the significance of website traffic especially for business websites with a service or product to sell. Better traffic translates to bigger sales and unfortunately there are people who resort to some shady and underhanded strategies just to acquire it.
Knowing what to do is just as important as knowing what not to do and that is especially true for search engine optimisation and search engine marketing. Don’t make the mistake of thinking that you can outsmart today’s search engines in any way as they certainly are getting better all the time at detecting and penalizing websites that break the rules of good online marketing.
Let’s go ahead and check out some of the big dont’s in SEO today
Copying content and claiming it as your own is a big no in today’s SEO. As search engines start to lean more towards quality, respect and good search engine rankings can only be achieved with good content. Content is king – you’ve probably heard it all too many times and its certainly true. Simply copying content off others tells search engines that your business is up to no good.
Keywords are what enable search engines to find and identify your website but that doesn’t mean that you have to use them excessively at the point of sacrificing quality of your content. Stuff too much keywords and your website will make little sense to both search engines and actual users thereby hurting whatever chances your website had for good search engine rankings. Seek that fine balance between search engine optimisation and content readability.
Excessive use of frames
Some website owners make the mistake of using too many frames for their website and that can get you into trouble in the search engine optimization department without you even realizing it. To people, frames may seem like a great idea but here’s the thing – search engine doesn’t recognize Flash or Java script so even if Google actually finds your content, it could be missing a couple of key website elements that best represents the value of your website.
Get left behind
The world of search engine marketing is a fast-paced and ever changing landscape. Don’t ignore significant changes and developments as they roll out if you want your website to achieve high search engine rankings and actually keep it. Don’t let competitors catch you off-guard simply because you weren’t keeping tabs on the current trends and updates in the business. You might recall or heard about the infamous Panda update by Google and how it adversely affected hundreds of businesses?
Needless to say, it’s easy for newcomers to feel overwhelmed and lost in the complex world of online marketing. You can always turn to good and reputable internet marketing companies for the assistance you need in running your search engine marketing campaign. Knowing what not to do and what SEO pitfalls to steer clear off is certainly a good way of setting of your online business to a good start!