A surprising study was released by Wordstream in the US today where it was shown that on searches with “commercial intent” users were more likely to click on paid advertisements then to click on the organic search results.
This is interesting as in the past it has been thought that only a very small number of users were clicking on google ads and as such you needed to focus efforts on SEO to get market share. This latest research has only been done on a small market segment but shows promising signs for Google Adwords advertisers.
Samuel Junghenn is the Managing Director of Think Big Online and has over 12 years experience in Online Marketing. He is passionate about building businesses using the power of automation and the Internet along with the thrill of motor racing.