Always write half a dozen or more headlines and use the 5 step formula to decide which one is likely to be the most effective. If you’re running ads online, then test your ads using different headlines to see which converts the best.
Follow the 5 steps shown in this infographic and you’ll never again feel stuck when you sit down to write headlines for your ad or blog post.
Farhad Khurshed is Think Big Online’s Content Marketing and Direct Response Copywriting specialist. He creates copy for websites, sales letters, video sales letters, landing pages, blogs and other marketing content. A strategic thinker, Farhad has a highly developed skill of uncovering a prospect’s fears, frustrations and desires to craft persuasive and compelling copy. He has worked on copywriting projects in a number of industries ranging from finance and I.T. to health and beauty.