Google vs Bing search engine war image by Think Big OnlineIn recent times Bing has been slowly edging it’s way towards taking over some of Google’s market share.  Now I’m not talking significant numbers, it’s just a few percent of the market share, but still it’s enough to ruffle feathers at Google.

Google’s going to be even more annoyed as Microsoft’s adCenter has recently been testing a new feature, Product Listing Ads.  These new ad units look extremely similar to Google’s own Product Listing Ads and seem to be launched as a “copy”.

The reason why Microsoft’ introducing them is obvious, they’ve been hugely successful for Google, and they’re wanting to get the same effect.  Check out the ads here: http://searchengineland.com/confirmed-units-resembling-product-listing-ads-appearing-on-bing-128422

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