Choosing website color image by Think Big Online

This may sound a little bit weird, but the color of your website will have a direct impact on your ability to sell and generate leads.  It’s important to understand that you have a very limited time to convince a visitor to stay on your website.

Unfortunately the saying “don’t judge a book by it’s cover” has no place in website design.  Your customers are purely making a decision on whether to stay on your site based on its initial color and layout.

When choosing a color scheme for your website you need to understand what that color is communicating to your visitor and whether the color will positively effect your customers.  Now don’t worry, if you’ve got no idea on what colors work best for your industry or your site, we’re here to help.  In fact here’s a great graphic from Color Matters, which shows what types of colors are good for different sites:

 As you can see each color has it’s own “emotion” and also best practice use so when choosing colors for your site generally you need a combination.  For example you may use green as your major color, yellow to highlight key points and red to mark up discounted items.

By combining these different colors you are creating a mix of emotions and mix of colors to help you achieve the goals of your site.  Now from a personal point of view, the most underused color we see on websites is white!

It’s amazing what a little bit of white space can do for increasing conversions.  Leave a comment below and let us know what colors you use on your site!

About Samuel Junghenn

Samuel Junghenn is the Managing Director of Think Big Online and has over 12 years experience in Online Marketing. He is passionate about building businesses using the power of automation and the Internet along with the thrill of motor racing.