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Why SEO is important for business?

The continuous evolution of technology greatly impactshow we do business today. Looking back to the times where companies rely on TV, radio and newspapers to promote their products or services, things have changed and it is a different ball game nowadays. The use of internet as Marketing Avenue has been widely acknowledged and having great presence online plays a vital role in lifting your business to the next level.

The internet has become one of the most profitable marketing hubs for various businesses these days. Many companies are allocating sufficient funds for their Online Marketing campaigns more importantly on Search Engine Optimisation.

As to why SEO is important for business, see 4 Major Reasons below:

1)      Great source of targeted customers – Search engine has been one of the most widely used medium in finding products or services online. Study showed that a huge chunk of visitors coming from search engines are looking to buy products or avail services. It is important that you are on the front page after a user search so you could showcase what your business has to offer.

2)      High percentage of sales and conversion – Since visits from search engines are targeted visitors, this has high tendency to be converted into sale. It is like serving your products or services to someone whom you know has great intention of buying or availing what you offer. A lot of business had doubled or even tripled their sales percentage year over year by investing in SEO alone.

3)      Long term traffic source – Unlike paid marketing where you pay for every visit and needs essential amount of money to keep your campaign running, SEO provides you with free organic traffic that lasts for a longer period of time, especially if you were able to cement decent rankings for various keywords relating to your offered products or services.

4)      Cost effective Marketing – Search Engine Optimisation has been the most cost efficient way of Marketing your products and services over other forms of promotions such as TV, radio and print. It is definitely more affordable and gives you wider audience reach since almost everyone is on the Internet these days. It also provides quicker ROI once everything is properly setup and your SEO campaign starts rolling.

In summary, SEO services would play a vital role in achieving your business goals. If you don’t have sufficient amount of internet presence especially on major search engines such as Google, Yahoo and Bing, then you are probably missing out the competition. This is the perfect time to assess the current status of your business and consider integrating SEO as part of your Marketing plan.

If you need help with setting up your SEO campaign or planning to avail SEO services, then feel free to send your inquiries to