Are you doing any split-testing on your website and any of the number of design elements and marketing material that you are featuring on your site? If not then you are likely missing out on potential profit and leaving a lot of money on the table. As you may already know, split testing revolves around experimenting with different versions of a site with the intention of bringing out the best ones that yield the best conversion and profit.
The benefits of split testing if done right can be massive. We particularly know of one client who has split tested the buying process of his site – one was setup to make the buying process quick and fairly straightforward by predominantly showing the “Buy It Now” button and the other version of the site hid the said button for about 65 seconds (right towards the end of a 65 second video that provides an overview of their products or services). Surprisingly, the results revealed that the latter yielded conversions that was over 200 percent higher than the initial version of their site – results that they would’ve never known any other way.
All about WP Split Tester Pro
Unfortunately not too many people running businesses online actually bother with split testing and a lot more actually don’t do it at all despite its significance. Split testing can be particularly difficult for most web marketers to conduct and albeit many find it too complex to do on a consistent bases. WP Split Tester Pro is designed to change all that by making the process quick and easy for WordPress users – is it really any good though? Let’s go ahead and take a closer look at what this particular split testing tool has to offer.
How does it work?
Indeed some of the most common issues that most web marketers have about split testing is that it is too difficult and creating multiple versions of any site can be a tedious and time consuming process. Split-testing can prove too complex for most people to setup and figure out. WP Split Tester Pro is poised to change all that and we have to agree that the said tool accomplishes all that very well.
Check out the working process and judge it for yourself
Install the plugin
To start using WP Split Testing Pro, all you have to do is install it just as you would any WordPress plugin. Once installed and activated you are then all set and the great thing about the plugin is that it works even for websites outside of WordPress.
Run your tests
You’re all set to run your first split test. Simply set a name (just so you can recognize the results later) and specify the test trigger URLs (the site that you intend to set traffic to). Users can then build as many test pages as needed which includes WP pages, posts and even external URLS outside of WordPress. The plugin makes it easy to track conversions by monitoring destination pages and checking the percentage of visitors that actually go that far (e.g. checkout page and thank you page).
Check out the interface for WP split test pro as shown below:
As you can see from the tool’s interface above, users can set the test to run by showing the same URL version to repeat visitors or you can set it as random. It’s a great option for users with several pages to split-test.
You can check the statistics of your test via the Split Test stats similar to the one shown below:
Is WP Split Tester Pro the right tool for you?
If you recognize the value of split testing and looking for a quick and simple solution for doing it on a consistent basis then WP Split Tester Pro certainly comes highly recommended. For as low as $49.95 for the basic version that allows users to split test up to 3 different WP sites, the tool presents great value with practically none of the risk thanks to a 30 day money-back guarantee.